Nucco Brain partnered with the International Institute of Diamond Grading & Research (IIDGR), part of De Beers Group, to create educational digital platform for their workforce and partners.
Nucco Brain worked with the International Institute of Diamond Grading & Research (IIDGR), part of
De Beers Group, to create educational digital platform for their workforce and partners.
The IIGDR approached Nucco Brain to help them create an interactive platform to train their global
workforce and partners about all aspects of the diamond industry. This included producing both printed and
video content as well as designing an interactive online course on the diamond grading process.
This project involved working closely with De Beers Group diamond experts to translate their
knowledge of the industry from complex information into engaging B2B educational content. We also
worked in collaboration with the digital partner Ridgeway to create the visual content – animation,
UI design, infographics, illustrations – for their online education hub explaining the entire
diamond grading process from mining to selling.
Nucco Brain also produced two educational videos in different languages for De Beers Group
international audience.The first one introduces the IIDGR’s Diamond Foundation Course – a course
providing valuable insight into the key issues affecting the diamond sector to help aspiring diamond
industry professionals maximising their potential. The second video aims to train the De Beers Group
retail workforce on the IIDGR’s technological resources, research, and services.
Our team also created a variety of educational assets in print form to complement the online learning
tools; including infographics and a series of 12 printed textbooks. All the online training material and books
have been translated from English into Thai, Vietnamese, Italian, Mandarin and Chinese to fit
De Beers Group’s different markets and reach their international audience of diamond professionals.
Alongside these educational tools, we created a series of marketing assets -video teasers, books, posters, leaflets
etc. – both in digital and printed form to help the IIDGR promote its mission and share De Beers Group’s
expertise of the diamond industry to other businesses in the sector.
Get in touch if animation is the right fit for your next project.
Credits:
Account Manager – Beatriz Pizarro, Arianne Edwards
Account Manager – Natasha Wheatly
Designers – Thomas Gutteridge, Mathilda Holmkvist
Designers – Stephanie Ramplin, Giulia Flamini
Animation – Chris Hilton, Nicholas Edmondson, Rob Scott
Animation – Clement Sacchetti, João Vasco Leal, El Bailey
