Modern workplaces are changing rapidly, and the typical in-house 9-5 office job model is evolving in asymmetrical ways. These changes bring with them complex challenges for HR departments, who need to communicate new ideas and ways of working to a diverse, multi-generational workforce. Processes such as hiring employees, introducing new policies and providing high-quality training are all becoming more complicated.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":250,"id":250,"title":"stills_16x9","filename":"stills_16x9.png","filesize":350727,"url":"https:\/\/clleancode.xyz\/nuccobrain\/wp-content\/uploads\/2019\/12\/stills_16x9.png","link":"https:\/\/clleancode.xyz\/nuccobrain\/solving-hr-communications-challenges-through-visual-storytelling\/stills_16x9\/","alt":"","author":"1","description":"","caption":"","name":"stills_16x9","status":"inherit","uploaded_to":248,"date":"2019-12-14 21:54:40","modified":"2019-12-14 21:54:42","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/clleancode.xyz\/nuccobrain\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/clleancode.xyz\/nuccobrain\/wp-content\/uploads\/2019\/12\/stills_16x9-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/clleancode.xyz\/nuccobrain\/wp-content\/uploads\/2019\/12\/stills_16x9-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/clleancode.xyz\/nuccobrain\/wp-content\/uploads\/2019\/12\/stills_16x9-768x432.png","medium_large-width":768,"medium_large-height":432,"large":"https:\/\/clleancode.xyz\/nuccobrain\/wp-content\/uploads\/2019\/12\/stills_16x9-1024x576.png","large-width":1024,"large-height":576,"1536x1536":"https:\/\/clleancode.xyz\/nuccobrain\/wp-content\/uploads\/2019\/12\/stills_16x9-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/clleancode.xyz\/nuccobrain\/wp-content\/uploads\/2019\/12\/stills_16x9.png","2048x2048-width":1920,"2048x2048-height":1080}}},{"acf_fc_layout":"text","post_text":"
Everyone processes information differently, and it\u2019s vital to ensure that your message is inclusive, accessible and unforgettable. One way to do this is by crafting stories worth sharing.<\/p>\n
Drawing on our years of experience in design and corporate communication, we\u2019ve put together this handy guide on how to solve HR comms challenges through visual storytelling.<\/p>\n
Nucco Brain helps brands to solve comms dilemmas.<\/strong><\/p>\n Every company under the sun encounters HR challenges from time to time. Even household names face difficulties in their attempt to communicate complex or sensitive information to their stakeholders. That\u2019s why they turn to us: we find creative solutions to their communications dilemmas.<\/p>\n Here are just a few of the brands we\u2019ve helped<\/a> with their HR challenges:<\/p>\n Typical HR comms challenges and how we\u2019ve solved them:<\/strong><\/p>\n We\u2019ve tackled many HR challenges over the years, and here are just a few of them:<\/p>\n 1) Engaging Employees Across Multiple Time Zones<\/strong><\/p>\n Not all work takes place in an office. With more and more employees working remotely, sometimes from multiple time zones, engaging them through effective communication has become paramount. The challenge lies in ensuring that this message is accessible to everyone, from anywhere, and across cultural barriers.<\/p>\n For example, our work with HSBC<\/a> took a visual approach that weaved statistical information into a human narrative that could be universally understood, regardless of language or culture. HSBC asked us to help them to translate dry infographics and financial reports into engaging videos about the China Belt and Road Initiative, aimed at their international stakeholders. These videos were embedded into the HSBC online platform for investments in China, allowing them to be accessed from anywhere in the world.<\/p>\n Our point is that engaging dispersed stakeholders in a global context depends on updated storytelling techniques that transcend language barriers, and the effective use of digital platforms.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":251,"id":251,"title":"Screenshot-2018-12-07-at-11.50.30","filename":"Screenshot-2018-12-07-at-11.50.30.png","filesize":716592,"url":"https:\/\/clleancode.xyz\/nuccobrain\/wp-content\/uploads\/2019\/12\/Screenshot-2018-12-07-at-11.50.30.png","link":"https:\/\/clleancode.xyz\/nuccobrain\/solving-hr-communications-challenges-through-visual-storytelling\/screenshot-2018-12-07-at-11-50-30\/","alt":"HSBC || From Silk Road to China\u2019s Belt & Road","author":"1","description":"HSBC || From Silk Road to China\u2019s Belt & Road","caption":"HSBC || From Silk Road to China\u2019s Belt & Road","name":"screenshot-2018-12-07-at-11-50-30","status":"inherit","uploaded_to":248,"date":"2019-12-14 21:57:53","modified":"2019-12-14 21:58:00","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/clleancode.xyz\/nuccobrain\/wp-includes\/images\/media\/default.png","width":950,"height":492,"sizes":{"thumbnail":"https:\/\/clleancode.xyz\/nuccobrain\/wp-content\/uploads\/2019\/12\/Screenshot-2018-12-07-at-11.50.30-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/clleancode.xyz\/nuccobrain\/wp-content\/uploads\/2019\/12\/Screenshot-2018-12-07-at-11.50.30-300x155.png","medium-width":300,"medium-height":155,"medium_large":"https:\/\/clleancode.xyz\/nuccobrain\/wp-content\/uploads\/2019\/12\/Screenshot-2018-12-07-at-11.50.30-768x398.png","medium_large-width":768,"medium_large-height":398,"large":"https:\/\/clleancode.xyz\/nuccobrain\/wp-content\/uploads\/2019\/12\/Screenshot-2018-12-07-at-11.50.30.png","large-width":950,"large-height":492,"1536x1536":"https:\/\/clleancode.xyz\/nuccobrain\/wp-content\/uploads\/2019\/12\/Screenshot-2018-12-07-at-11.50.30.png","1536x1536-width":950,"1536x1536-height":492,"2048x2048":"https:\/\/clleancode.xyz\/nuccobrain\/wp-content\/uploads\/2019\/12\/Screenshot-2018-12-07-at-11.50.30.png","2048x2048-width":950,"2048x2048-height":492}}},{"acf_fc_layout":"text","post_text":" 2) Sharing New Pension Schemes<\/strong><\/p>\n Communicating policy changes can be tricky \u2013 especially when they relate to pensions. Pensions are complicated by nature, and it can be a challenge for employers to lay out new terms in a way their workforce will find intelligible.<\/p>\n Complicated processes and legal issues aren\u2019t easy to explain. If done wrong, employees could end up both overloaded with information and unable to remember key points, which helps absolutely nobody. As employees gain more responsibility with regard to their own pension plans, they need to be provided with the tools to make informed decisions.<\/p>\n To make this information more accessible to everyone in the company, we recommend taking a simplified visual approach, as with our work for the John Lewis Partnership<\/a>.<\/p>\n"},{"acf_fc_layout":"text","post_text":" Our goal was to make changes to the John Lewis pension scheme easily comprehensible to their partners. To achieve it, we worked closely with the internal comms department, ensuring that we prioritised accessibility: we needed to speak directly to all John Lewis and Waitrose employees across a range of departments. That\u2019s why we chose animated video and simple infographics as our main channels of communication.<\/p>\n 3) Recruiting and Retaining Star Employees<\/strong><\/p>\n In today\u2019s dynamic employment environment<\/a>, people tend to switch jobs every few years. That\u2019s why it\u2019s important to ensure that employees feel that they are both valued and have enough opportunity for progression. Especially if you want the good ones to stick around!<\/p>\n Social media is one of the most effective tools out there for attracting top new talent. Most people will check out companies\u2019 social media accounts before accepting a job offer to get a feel for the company culture. Therefore, a clear social media strategy and proper training on social media practices are a must.<\/p>\n For employees to proudly advocate the company they work for, they must have a solid grasp of that company\u2019s values. To this end, we created a video in partnership with Rolls Royce Engineering<\/a> that informs employees of the company\u2019s social media policy and promotes social media awareness in the workplace.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":253,"id":253,"title":"Screenshot-2018-12-09-at-11.07.11","filename":"Screenshot-2018-12-09-at-11.07.11.png","filesize":610540,"url":"https:\/\/clleancode.xyz\/nuccobrain\/wp-content\/uploads\/2019\/12\/Screenshot-2018-12-09-at-11.07.11.png","link":"https:\/\/clleancode.xyz\/nuccobrain\/solving-hr-communications-challenges-through-visual-storytelling\/screenshot-2018-12-09-at-11-07-11\/","alt":"Rolls Royce || Internal Communication","author":"1","description":"Rolls Royce || Internal Communication","caption":"Rolls Royce || Internal Communication","name":"screenshot-2018-12-09-at-11-07-11","status":"inherit","uploaded_to":248,"date":"2019-12-14 22:01:09","modified":"2019-12-14 22:01:16","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/clleancode.xyz\/nuccobrain\/wp-includes\/images\/media\/default.png","width":947,"height":568,"sizes":{"thumbnail":"https:\/\/clleancode.xyz\/nuccobrain\/wp-content\/uploads\/2019\/12\/Screenshot-2018-12-09-at-11.07.11-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/clleancode.xyz\/nuccobrain\/wp-content\/uploads\/2019\/12\/Screenshot-2018-12-09-at-11.07.11-300x180.png","medium-width":300,"medium-height":180,"medium_large":"https:\/\/clleancode.xyz\/nuccobrain\/wp-content\/uploads\/2019\/12\/Screenshot-2018-12-09-at-11.07.11-768x461.png","medium_large-width":768,"medium_large-height":461,"large":"https:\/\/clleancode.xyz\/nuccobrain\/wp-content\/uploads\/2019\/12\/Screenshot-2018-12-09-at-11.07.11.png","large-width":947,"large-height":568,"1536x1536":"https:\/\/clleancode.xyz\/nuccobrain\/wp-content\/uploads\/2019\/12\/Screenshot-2018-12-09-at-11.07.11.png","1536x1536-width":947,"1536x1536-height":568,"2048x2048":"https:\/\/clleancode.xyz\/nuccobrain\/wp-content\/uploads\/2019\/12\/Screenshot-2018-12-09-at-11.07.11.png","2048x2048-width":947,"2048x2048-height":568}}},{"acf_fc_layout":"text","post_text":" Audiences want to be informed and engaged, and we\u2019ve found that one of the most effective ways of communicating your values is through storytelling.<\/p>\n 4) Providing Relevant and Engaging Training Opportunities<\/strong><\/p>\n Finding the time to send employees to training days and workshops can be a tough ask. These away days can be expensive, eat up valuable schedule time, and have the dubious reputation of being a little\u2026 colourless. But they\u2019re a necessary evil. Training and development opportunities are absolutely essential to keeping your team motivated and up to date with the latest knowledge and trends.<\/p>\n One way to make this more viable is to provide employees with online training materials. Our long-standing collaboration with Deloitte<\/a> has resulted in an ongoing series of successful training programmes spanning video and infographic content. To use but one example, we wanted to teach the concept of VAT and Excise taxes to a business audience in the Middle East who were unfamiliar with these processes.<\/p>\n By explaining this concept visually, we helped Deloitte to communicate a huge amount of complex tax information simply and effectively. Ultimately, this highly snackable video eclipsed the need for a time-consuming workshop on the subject.<\/p>\n"},{"acf_fc_layout":"video","video":"\n