At Nucco Brain, we believe that storytelling allows great marketing content to generate a response and get repeated. Why? Because stories have proven to be the most effective communication tool since the beginning of times.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":301,"id":301,"title":"IUK_AOTF_C","filename":"IUK_AOTF_C.png","filesize":451246,"url":"https:\/\/clleancode.xyz\/nuccobrain\/wp-content\/uploads\/2019\/12\/IUK_AOTF_C.png","link":"https:\/\/clleancode.xyz\/nuccobrain\/how-to-use-new-narrative-trends-to-create-constant-engagement\/iuk_aotf_c\/","alt":"Innovate UK || Audiences of the Future","author":"1","description":"Innovate UK || Audiences of the Future","caption":"Innovate UK || Audiences of the Future","name":"iuk_aotf_c","status":"inherit","uploaded_to":299,"date":"2019-12-14 23:02:18","modified":"2019-12-14 23:02:25","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/clleancode.xyz\/nuccobrain\/wp-includes\/images\/media\/default.png","width":1400,"height":382,"sizes":{"thumbnail":"https:\/\/clleancode.xyz\/nuccobrain\/wp-content\/uploads\/2019\/12\/IUK_AOTF_C-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/clleancode.xyz\/nuccobrain\/wp-content\/uploads\/2019\/12\/IUK_AOTF_C-300x82.png","medium-width":300,"medium-height":82,"medium_large":"https:\/\/clleancode.xyz\/nuccobrain\/wp-content\/uploads\/2019\/12\/IUK_AOTF_C-768x210.png","medium_large-width":768,"medium_large-height":210,"large":"https:\/\/clleancode.xyz\/nuccobrain\/wp-content\/uploads\/2019\/12\/IUK_AOTF_C-1024x279.png","large-width":1024,"large-height":279,"1536x1536":"https:\/\/clleancode.xyz\/nuccobrain\/wp-content\/uploads\/2019\/12\/IUK_AOTF_C.png","1536x1536-width":1400,"1536x1536-height":382,"2048x2048":"https:\/\/clleancode.xyz\/nuccobrain\/wp-content\/uploads\/2019\/12\/IUK_AOTF_C.png","2048x2048-width":1400,"2048x2048-height":382}}},{"acf_fc_layout":"text","post_text":"
Let\u2019s travel back in history. In ancient times, civilisations made extensive use of mythological tales to explain the world around them. This oral tradition of telling stories enabled our ancestors to both teach and remember \u2013 two goals still relevant for brands to achieve today. Over time, the evolution of storytelling has always followed technological advances. Many compare the impact of the Internet to that of Gutenberg\u2019s printing press invention in the 15th century, which enabled the written word to surpass the oral tradition of storytelling as a mass communication tool. Now roughly 20 years since the Web\u2019s commercialisation, what impact is it having on our ways of telling stories today and how can brands use new narrative forms to their advantage?<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":302,"id":302,"title":"true-time-7","filename":"true-time-7.png","filesize":523554,"url":"https:\/\/clleancode.xyz\/nuccobrain\/wp-content\/uploads\/2019\/12\/true-time-7.png","link":"https:\/\/clleancode.xyz\/nuccobrain\/how-to-use-new-narrative-trends-to-create-constant-engagement\/true-time-7\/","alt":"Innovate UK || Audiences of the Future","author":"1","description":"Innovate UK || Audiences of the Future","caption":"Innovate UK || Audiences of the Future","name":"true-time-7","status":"inherit","uploaded_to":299,"date":"2019-12-14 23:02:58","modified":"2019-12-14 23:03:05","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/clleancode.xyz\/nuccobrain\/wp-includes\/images\/media\/default.png","width":1053,"height":362,"sizes":{"thumbnail":"https:\/\/clleancode.xyz\/nuccobrain\/wp-content\/uploads\/2019\/12\/true-time-7-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/clleancode.xyz\/nuccobrain\/wp-content\/uploads\/2019\/12\/true-time-7-300x103.png","medium-width":300,"medium-height":103,"medium_large":"https:\/\/clleancode.xyz\/nuccobrain\/wp-content\/uploads\/2019\/12\/true-time-7-768x264.png","medium_large-width":768,"medium_large-height":264,"large":"https:\/\/clleancode.xyz\/nuccobrain\/wp-content\/uploads\/2019\/12\/true-time-7-1024x352.png","large-width":1024,"large-height":352,"1536x1536":"https:\/\/clleancode.xyz\/nuccobrain\/wp-content\/uploads\/2019\/12\/true-time-7.png","1536x1536-width":1053,"1536x1536-height":362,"2048x2048":"https:\/\/clleancode.xyz\/nuccobrain\/wp-content\/uploads\/2019\/12\/true-time-7.png","2048x2048-width":1053,"2048x2048-height":362}}},{"acf_fc_layout":"text","post_text":"
Successful storytelling always explicitly or abstractly reflects the times we live in; and so should today\u2019s marketing campaigns. More than ever before, we, as audiences, use digital technology extensively in our daily lives. Mobile and wireless technologies born out of the Web have revolutionised not only the way we communicate but also the way we think and perceive reality.<\/p>\n
According to media theorist Douglas Rushkoff mobile and wireless technologies fracture our perception of time to only value the present above all by allowing us to communicate in multiple virtual spaces at the same time from one real life location. There is no beginning or end to notifications or the quantity of content available online. As such, past or future become meaningless compared to the present of: what can I watch on YouTube right now? Messenger alert, who can it be? What\u2019s the latest news on my Twitter feed?<\/p>\n
Within this context, the challenge for brands is not only to compete with other brands, but the entire media landscape. Creating content that stands out of the crowd is therefore crucial, and using new narrative forms is the best way to ensure constant engagement through marketing campaigns.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":303,"id":303,"title":"Artboard-1-copy-100","filename":"Artboard-1-copy-100-1.jpg","filesize":111393,"url":"https:\/\/clleancode.xyz\/nuccobrain\/wp-content\/uploads\/2019\/12\/Artboard-1-copy-100-1.jpg","link":"https:\/\/clleancode.xyz\/nuccobrain\/how-to-use-new-narrative-trends-to-create-constant-engagement\/artboard-1-copy-100-2\/","alt":"Nucco Brain Copy Writing Structure","author":"1","description":"Nucco Brain Copy Writing Structure","caption":"Nucco Brain Copy Writing Structure","name":"artboard-1-copy-100-2","status":"inherit","uploaded_to":299,"date":"2019-12-14 23:03:53","modified":"2019-12-14 23:03:58","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/clleancode.xyz\/nuccobrain\/wp-includes\/images\/media\/default.png","width":1280,"height":720,"sizes":{"thumbnail":"https:\/\/clleancode.xyz\/nuccobrain\/wp-content\/uploads\/2019\/12\/Artboard-1-copy-100-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/clleancode.xyz\/nuccobrain\/wp-content\/uploads\/2019\/12\/Artboard-1-copy-100-1-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/clleancode.xyz\/nuccobrain\/wp-content\/uploads\/2019\/12\/Artboard-1-copy-100-1-768x432.jpg","medium_large-width":768,"medium_large-height":432,"large":"https:\/\/clleancode.xyz\/nuccobrain\/wp-content\/uploads\/2019\/12\/Artboard-1-copy-100-1-1024x576.jpg","large-width":1024,"large-height":576,"1536x1536":"https:\/\/clleancode.xyz\/nuccobrain\/wp-content\/uploads\/2019\/12\/Artboard-1-copy-100-1.jpg","1536x1536-width":1280,"1536x1536-height":720,"2048x2048":"https:\/\/clleancode.xyz\/nuccobrain\/wp-content\/uploads\/2019\/12\/Artboard-1-copy-100-1.jpg","2048x2048-width":1280,"2048x2048-height":720}}},{"acf_fc_layout":"text","post_text":"
Whether it be movies, novels, or even adverts we are accustomed to the classic linear form of storytelling. Something along the lines of: a relatable hero with a goal in the beginning, undertakes a journey full of obstacles in the middle, to finally fail or succeed at achieving the goal by the end. Rushkoff argues that the perpetual state of \u201cnow\u201d we experience through our regular use of mobile and wireless technologies is shifting the types of stories we are interested in away from this linear format. He refers to this emerging narrative format as the \u201cPost Narrative Form\u201d where the aim is to expanding on a fictional universe and characters rather than concluding the story of a single protagonist.<\/p>\n
Hollywood\u2019s reboot of Star Wars, the increasing popularity of TV & Netflix series, Game of Thrones and its multiple storylines, these are all examples of the post narrative format resonating with audiences worldwide. Satisfying stories nowadays don\u2019t have a resolution but give us a sense of continuation through the perpetual growth of their fictional universes.<\/p>\n
The post narrative form is perfectly in line with modern audiences\u2019 desire to keep the \u201cpresent\u201d going and have access to multiple points of view from one location. Applying this to a marketing perspective, brands should aim to produce content that satisfies this need for continuation and as such, expand their own identities through different media experiences.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":304,"id":304,"title":"Screen-Shot-2018-11-29-at-12.10.46","filename":"Screen-Shot-2018-11-29-at-12.10.46.png","filesize":788743,"url":"https:\/\/clleancode.xyz\/nuccobrain\/wp-content\/uploads\/2019\/12\/Screen-Shot-2018-11-29-at-12.10.46.png","link":"https:\/\/clleancode.xyz\/nuccobrain\/how-to-use-new-narrative-trends-to-create-constant-engagement\/screen-shot-2018-11-29-at-12-10-46\/","alt":"Innovate UK || Audiences of the Future","author":"1","description":"Innovate UK || Audiences of the Future","caption":"Innovate UK || Audiences of the Future","name":"screen-shot-2018-11-29-at-12-10-46","status":"inherit","uploaded_to":299,"date":"2019-12-14 23:05:09","modified":"2019-12-14 23:05:16","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/clleancode.xyz\/nuccobrain\/wp-includes\/images\/media\/default.png","width":1106,"height":496,"sizes":{"thumbnail":"https:\/\/clleancode.xyz\/nuccobrain\/wp-content\/uploads\/2019\/12\/Screen-Shot-2018-11-29-at-12.10.46-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/clleancode.xyz\/nuccobrain\/wp-content\/uploads\/2019\/12\/Screen-Shot-2018-11-29-at-12.10.46-300x135.png","medium-width":300,"medium-height":135,"medium_large":"https:\/\/clleancode.xyz\/nuccobrain\/wp-content\/uploads\/2019\/12\/Screen-Shot-2018-11-29-at-12.10.46-768x344.png","medium_large-width":768,"medium_large-height":344,"large":"https:\/\/clleancode.xyz\/nuccobrain\/wp-content\/uploads\/2019\/12\/Screen-Shot-2018-11-29-at-12.10.46-1024x459.png","large-width":1024,"large-height":459,"1536x1536":"https:\/\/clleancode.xyz\/nuccobrain\/wp-content\/uploads\/2019\/12\/Screen-Shot-2018-11-29-at-12.10.46.png","1536x1536-width":1106,"1536x1536-height":496,"2048x2048":"https:\/\/clleancode.xyz\/nuccobrain\/wp-content\/uploads\/2019\/12\/Screen-Shot-2018-11-29-at-12.10.46.png","2048x2048-width":1106,"2048x2048-height":496}}},{"acf_fc_layout":"text","post_text":"
This is already happening today, where marketing a brand across different social media platforms is common practice. However, brands should push this even further by approaching content not just as a way to tell stories but as a way to offer a variety of experiences to immerse in. Augmented and virtual reality technologies now offer such possibilities. By approaching content production as \u201cexperiences\u201d to build on and expand, brands will prompt their audiences to interact with them regularly and thus ensure constant engagement.<\/p>\n"}]},"_links":{"self":[{"href":"https:\/\/clleancode.xyz\/nuccobrain\/wp-json\/wp\/v2\/posts\/299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clleancode.xyz\/nuccobrain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clleancode.xyz\/nuccobrain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clleancode.xyz\/nuccobrain\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/clleancode.xyz\/nuccobrain\/wp-json\/wp\/v2\/comments?post=299"}],"version-history":[{"count":2,"href":"https:\/\/clleancode.xyz\/nuccobrain\/wp-json\/wp\/v2\/posts\/299\/revisions"}],"predecessor-version":[{"id":306,"href":"https:\/\/clleancode.xyz\/nuccobrain\/wp-json\/wp\/v2\/posts\/299\/revisions\/306"}],"wp:attachment":[{"href":"https:\/\/clleancode.xyz\/nuccobrain\/wp-json\/wp\/v2\/media?parent=299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clleancode.xyz\/nuccobrain\/wp-json\/wp\/v2\/categories?post=299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clleancode.xyz\/nuccobrain\/wp-json\/wp\/v2\/tags?post=299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}