Opportunity with an Ice Cream Truck

29 July 2010

This great and very touching story comes from ReThinkHR written by Benjamin McCall, an HR practitioner with specializations in Business Strategy, P&L, Change Management, OD, and Learning & Development.

I read an article in the Cincinnati Enquirer on Saturday about a 51 year old guy named David Tough. He drives an ice-cream truck for roughly 10 hours a day. He moved out here with his mother because she wanted to be closer to his sister.

He earns 40 percent of what he sells. On good days he has made about $250. But on the bad days, which seems to have occurred more than he would like, he takes in less than $100 (before taxes). In those cases, “You’ve just got to keep a cheery smile and a brave outlook.” Oh and he also has to take a cut out of his pay for use of the van…

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