The latest buzz in the job market is marketing your personal brand. A job candidate no longer arrives with just a paper resume in hand. Today, she has a portfolio of online marketing tools, which may include a blog, a large Twitter following and an impressive LinkedIn network in your field. As the story of Tiger Woods reminds us, the higher we fly, the harder we fall. In other words, your personal brand is your reputation and it must be developed and managed with expertise.
How do you go about building your personal brand? Fortunately, this is a hot topic.
After a year in which many have tried their hand at personal branding, CIO has evaluated the strategies and come up with Six Personal Branding Mistakes That Can Threaten a Job Search.
I like this article on Personal Branding at 4Hoteliers.com because rather than focus on social media tools it focuses on your personal development as a personal brand — dealing with insecurity, diagnosing skills, and so forth.
Get advice from a personal branding specialist. Many recruitment professionals have developed expertise in how to use new tools (blogs, Twitter, Facebook, LinkedIn, YouTube) and old tools (speaking engagements, articles) to promote You Inc.